Jackpot! Harrah's Winning Secrets for Customer Loyalty
Author: Robert L. Shook
List Price: $24.95
Our Price: Click to see the latest and low price
ISBN: 0471263230
Publisher: John Wiley & Sons (13 December, 2002)
Sales Rank: 48,168
Average Customer Rating: 4.5 out of 5
Customer Reviews
Rating: 5 out of 5
Motivate yourself
Great book -- the lessons taught are for all service based organizations. Learn how to create customer loyalty and enjoy your business more. Must read!!
Rating: 5 out of 5
best marketing book I ever read
I have read other books by Robert L. Shook, and he is an accomplished writer of business books. He's at his best with Jackpot. This book is both informative and entertaining. Shook takes his reader behind the scenes at Harrah's, a gaming company with 26 casinos and reveals how the company is able to compete so successfully against billion-dollar properties in the Las Vegas market. Harrah's secret, as the subtitle states is how it wins customer loyalty and does it better than its competition. This is an excellent book for any business reader engaged in a highly competitive industry, and, in particular, goes head to head with the big boys. Shook's writing style is superb--he interwines anecdotal material that makes for a fascnating read. True, this is a business book, but at times, it's such a page-turner, you feel you're reading a novel.
Rating: 5 out of 5
This book is a "winner!"
This book is about an outstanding culture that is culminated from the founder's passion, integrity and leadership. Jackpot provides cutting-edge lessons and ideas that are being exposed for the first time in topics such as: marketing and customer loyalty, building market share, and preserving high integrity.
Harrah's placed its chips on integrity and serving the customer. It's no wonder they are so successful.
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