Just Ask a Woman: Cracking the Code of What Women Want and How They Buy
Author: Mary Lou Quinlan
List Price: $27.95
Our Price: Click to see the latest and low price
ISBN: 0471369209
Publisher: John Wiley & Sons (11 April, 2003)
Sales Rank: 12,156
Average Customer Rating: 4.31 out of 5
Customer Reviews
Rating: 5 out of 5
Packed with Knowledge!
Mary Lou Quinlan interviewed 3,000 women consumers about their desires and buying habits. When you finish her book, you will actually be able to answer the question, "What do women want?" Quinlan's style is direct and personable. She backs up her arguments with quotes from successful CEOs and marketers and with a smattering of do's and don'ts from the world of advertising. The book has heart - after all, Quinlan maintains that for women, business is personal - as well as practical advice, although you may have to dig for it. She provides a lot of information on broad thematic lines, sometimes making it tricky to sort out strategies from stories. This is less of a textbook than Marketing to Women (by Martha Barletta from Dearborn Trade Publishing); it is more research-based and extends beyond communications into comparable hands-on, practical counsel. We suggest this wakeup call about the buying power of women to professionals in marketing, advertising, sales and customer service. Use this primer to decode those mixed signals you've been getting from women in your marketplace - and in your life.
Rating: 5 out of 5
A Great Read!
It's amazing how Mary Lou opens our eyes once again and reminds us of good marketing fundamentals. I found the book to be full of valuable insight as well as good anecdotal facts. Definitely worth the read for any marketing and sales executive looking to target the country's most important consumer: WOMEN!
Rating: 5 out of 5
No man bashing here
As a brand manager for a consumer products company and as a man, I recommend this book for marketers who want to succeed with their most important customers - women. The tone of the book doesn't have any layer of man bashing instead the author really just tells the truth about women today. The excerpts from her research with women were so revealing and honest and I could hear the women in my own life saying the same things. Now I understand how to translate that to strategy for growing my business. A must buy for marketers. Similar Products
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Book Index