Kids As Customers: A Handbook of Marketing to Children
Author: James U. McNeal
List Price: $39.95
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ISBN: 0669276278
Publisher: Lexington Books (July, 1992)
Sales Rank: 85,940
Average Customer Rating: 3 out of 5
Customer Reviews
Rating: 1 out of 5
Fabulous research!
This book provides valuable insight into maximizing profit from your 4-12 year-old target market - it has been very helpful in developing promotional material for my large corporate firm. With this valuable research I helped my firm pull in larger profits, leaving minds of society's youth in my wake - including the minds of my own children. But that's okay: I make it up to them by buying them whatever they want. Of course, I'm sure they will want the usual - a trip to the new Disney movie and dinner afterwards at McDonald's. It's baffling yet convenient how they always want the same thing! I recommend this book to any father with sound, capitalistic priorities.
Rating: 1 out of 5
marketing to children? Just eat 'em!
There is a special place in hell reserved for Marketers and now there is an extra-special place in hell for those that market to children. Dr. McNeal probably has a suite reserved for him.
Rating: 5 out of 5
Coming Soon! The Kids Market: Myths and Realities
The newest book from James McNeal answers important questions about the kids market, including: When do children become consumers? Do kids really save more than their parents? How much money does the average kid have and where does it come from? Why are the numbers six and seven more effective at getting kids' attention than other numbers? What do children say is their favorite fast food? How do children in other countries spend their time and discretionary income? Find answers to these and other important questions from the expert on marketing to kids. Pehaps the book's finest feature is the information contained in dozens of actual drawings done by children from the U.S. and abroad. It's amazing how much you can learn from these illustrations when you have a seasoned expert to point out their most interesting elements and share his wisdom on the topics at hand. Similar Products
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