It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book
Author: Paul Arden
List Price: $7.95
Our Price: Click to see the latest and low price
ISBN: 0714843377
Publisher: Phaidon Press Inc. (01 June, 2003)
Sales Rank: 7,192
Average Customer Rating: 3.29 out of 5
Customer Reviews
Rating: 4 out of 5
Simple yet inspirational
This book is a very simple book with a powerful message. You can probably finish reading the entire book in 20 minutes. However, the lessons that are taught in this book are quite memorable. Each "chapter" contains a life lesson in a very succinct and graphic format. Each lesson probably has less than 10 sentences long but i must confess the lessons really stick in your mind and i often find myself revisiting it again whenever self-doubts arise. It's definitely worth checking out.
Rating: 4 out of 5
Very inspiring book with the title proving the point
This is a very inspiring book for open-minded people. If you do not believe in yourself and don't want to listen to anyone who tells you how great you REALLY are, do not waste the money.If you do - you'll find plenty of common sense gems in this book (like "If you get stuck, draw with a different pen"). One can say: "If they are common sense, why do I need this book - I have enough of common sense myself?". Sure you do. That is why you are where you are, right? :-) Pick up this book to remind yourself about what you know and get inspired about what is possible.
Some people complained that the title is very self-promotional. It is. And that is the point of the book and the title: "It's Not How Good You Are, " (let's say it refers to the reality of sales of the book) "It Is How Good You Want To Be: The World's Best Selling Book by Paul Arden" (it wants to be very good - it wants to be the world's best-selling book).
Who knows - it might just as well become one...
Rating: 3 out of 5
Good to Better
This book creates an interesting parallel between advertising and success. The author obiously has very extensive knowledge of advertising as he refers to it on almost every page. It is an informative book and gives great insight to the world of creativity and how to use it to your advantage regardless of what or who you work for. Similar Products
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