Into--and Out of--The GAP : A Cautionary Account of an American Retailer
Author: Louis E. V. Nevaer
List Price: $59.95
Our Price: Click to see the latest and low price
ISBN: 1567204384
Publisher: Quorum Books (30 September, 2001)
Sales Rank: 260,116
Average Customer Rating: 3.67 out of 5
Customer Reviews
Rating: 1 out of 5
THE ILL-FORMED MUSINGS OF A BIGOT
I honestly believe that either the previous reviewers are family members of mr. nevaer or they didn't read beyond the jacket flap copy.I did.
mr. nevaer essentially attributes gap's challenges
to gay people. I'm not kidding. with prose pearls such as "flaming queens" and "twinkies", he makes some of the most preposterous claims ever to be found in an allegedly serious business publication. not to mention using
some of the most offensive language and thinking to be found
in anything published since 1957.
the great majority of quotes from his anonymous sources ring incredibly false -- people don't talk like he writes -- and his theses are largely presented without support other than... um... that's what he thinks.
mr. nevaer is, of course, free to hold whatever prejudices
he likes. you, however, shouldn't pay to endorse them.
and you can find much more serious and balanced consideration
of the gap and its recent stumbles elsewhere.
Rating: 5 out of 5
She would be proud!
This book made me remember what [was] explained to me once years back. That fashion reflects society's mindset. This book does a brilliant job telling the business story of the Gap while helping explaining what was going on in American society at the same time. When we become used to something, we forget what it was like without it: before ATMs were introduced in the mid-1980s, we had to think about how much cash we'd need for that week, then go to the bank and cash a check. It seems so archaic now the ubiquitous nature of ATMs. But the changes that the Gap wrought -- music in the stores, being able to help yourself (and not having a sales clerk show items behind cases), and incorporating elements of pop culture's sensibilities revolutionized merchandising. How ATMs changed the way we bank, the Gap changed the way we shop ... and this book is the authoritative business story of that seismic mindset in American retail.
Rating: 5 out of 5
This book PREDICTED Mickey Drexler's resignation!
This book came out in September 2001 and the author predicted that Mickey Drexler had to go. Then yesterday Mickey Drexler resigns! He saw this coming months before anyone on Wall Street did - I was blown away. This shows what a thorough analysis of the Gap, how it started with one store and grew to more than 4,200, and how it changed merchandising in America. This is a compelling book -- good luck to the Gap. They should hire the author to replace Mickey Drexler. Similar Products
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