Life's A Pitch...Then You Buy
Author: Don Peppers
List Price: $22.95
Our Price: Click to see the latest and low price
ISBN: 0385474032
Publisher: Currency (01 August, 1995)
Sales Rank: 258,637
Average Customer Rating: 5 out of 5
Customer Reviews
Rating: 5 out of 5
A New Biz Master
This 256-page book by marketing guru Don Peppers is a jewel -- as the president of a public relations agency myself, I've read it three times word-for-word, drawing new inspiration (and hope) with each reading. His four chapters on Prospecting for New Business, particularly chapter 23 on "Prospect Management," would be invaluable for any salesperson -- and judging from the ham-handed salespeople who call on me, woefully few have read the subtle lessons of "Life's A Pitch"! Peppers' story of relentlessly pursuing the Reebok account for his ad agency, Levine Huntley, is a hoot. Next to Neil Flett's "Pitch Doctor," this is easily the best book on agency new business available. Bravo!
Rating: 5 out of 5
Live the life pitch with Mr. Don
with Don you will live the real life of sales and marketing, Mr. Don will show you the pitch life in sales & marketing , he will teach you what every business man is fear of and how to get out this pitch in your life. engoy reading ., and every time say life"s pitch then i will buy
Rating: 5 out of 5
A must read for everyone in the Advertising business!
Don Peppers has provided an extremely useful tool for those in the Advertising business (and any kind of business). Life's a Pitch... is very informative and entertaining, as if Don himself was engaged in a personal conversation with the reader. I liked his style, as much as his content. This book is a must for anyone who works in business, especially in sales. I especially liked his chapter on presentations. Wether you are a student, a beginner or a pro, you should read Life's a Pitch... for useful and insightful information. Similar Products
Where the Suckers Moon : The Life and Death of an Advertising Campaign
Book Index