M Commerce: Technologies, Services, and Business Models
Author: Norman Sadeh
List Price: $34.99
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ISBN: 0471135852
Publisher: John Wiley & Sons (19 April, 2002)
Sales Rank: 71,078
Average Customer Rating: 4.73 out of 5
Customer Reviews
Rating: 5 out of 5
Superb Introduction to Mobile Commerce
I don't write book recommendations too often but this truly is a must-read for those who want to understand mobile commerce. The author provides a splendid overview of this fast moving area, covering both technology and business issues. This is the perfect book for managers like myself who've been hearing bits and pieces about m-commerce but lack a more comprehensive overview of what's out there today, what works and what doesn't and where this entire area is likely headed in the years to come.
The book is modular and well written with easy to understand sections on the underlying technologies (e.g. WAP, mobile security, 3G, LBS, etc.) and insightful discussions of key business issues (e.g. the changing role of mobile operators, profit sharing business models, the role of personalization and context awareness, mobile payments, etc.) The author also does a great job at pointing key usability and privacy issues. I strongly recommend this book.
Rating: 5 out of 5
Excellent analysis
The book is a definitive source for someone who has little knowledge about the field of mobile commerce. The beauty of the text lies in the way the topics transition from a novice level to an advanced user level. The author has covered both the technological and the business aspects of mobile applications. One part that definitely needs to be mentioned here is the description of public and private keys for secure communication that was incredible. Nowhere had i read such a lucid description of the public-private key concept. The book is an easy read but extremely insightful. A must buy for those of you who want to keep up with the latest in technology.
Rating: 5 out of 5
Thorough, insightful, and clear
This book serves as an excellent introduction to the field of m-commerce. It thoroughly covers the field in an insightful and clear manner. It has served me well as the foundation and starting point for web based retrievals of standard documents and white papers. Similar Products
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Book Index