Living the Brand: How to Transform Every Member of Your Organization into a Brand Champion
Author: Nicholas Ind
List Price: $29.95
Our Price: Click to see the latest and low price
ISBN: 0749441291
Publisher: Kogan Page Ltd (February, 2004)
Sales Rank: 1,460,868
Similar Products
Emotional Branding: The New Paradigm for Connecting Brands to People
Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth
Eating the Big Fish : How Challenger Brands Can Compete Against Brand Leaders
Beyond Branding: How the New Values of Transparency and Integrity Are Changing the World of Brands
Brand Manners: How to Create the Self Confident Organization to Live the Brand
Book Index