Made Possible By: Succeeding with Sponsorship
Author: Patricia Martin
List Price: $30.00
Our Price: Click to see the latest and low price
ISBN: 0787965022
Publisher: Jossey-Bass (14 November, 2003)
Sales Rank: 31,655
Average Customer Rating: 5 out of 5
Customer Reviews
Rating: 5 out of 5
Complete, practical, truly useful.
Cheers for a book that actually tells me what to say, do, even think about in order to get a sponsor. For anyone who is serious about getting into sponsorship, where you will actually talk to sponsors and make deals, I recommend this book. I have already put to use the advice on cold-calling and proposal writing.
Rating: 5 out of 5
A great step-by-step guide for the sponsorship novice
Very helpful. I have used the templates already, and the amount of detail provided makes it easy to actually act on the advice. The author is generous with her information on how sponsor's make decisions. I have no background in sponsorship marketing, so it was good to know how deals really get done!
Our annual Harvest Fest has been angling for sponsors for years. This year, we are fully-armed thanks to Made Possible By: Succeeding With Sponsorship.
If I have any beef, I wanted more. There are plenty of practical tips, examples and worksheets that are really useful. But never having gotten a sponsor, I wanted even more.
Rating: 5 out of 5
Finally a book that answered ALL my questions
This book didn't leave anything out. Before reading it, I had questions about how to put together sponsorship packages. Patricia Martin answered all of my questions in her very thorough book... including the questions I didn't even know I should be asking! Her writing style is direct and complete. It is refreshing to read a "how to" book that actually tells you "how to!"She uses examples that clearly illustrate the things to do, and not do, during various stages of the sponsorship process. She includes worksheets that take all the guess work out of the process. She doesn't hold anything back. Everything you need to organize effective sponsorship packages and partnerships is in this book.
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Book Index