Loyalty Marketing for the Internet Age: How to Identify, Attract, Serve, and Retain Customers in an E-Commerce Environment
Author: Kathleen Sindell
List Price: $25.95
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ISBN: 0793140331
Publisher: Dearborn Trade Publishing (October, 2000)
Sales Rank: 99,659
Average Customer Rating: 5 out of 5
Customer Reviews
Rating: 5 out of 5
This book is great
Last 2 months I read 20 books about e-marketing issues and this book is the most structured and easy to read book i have ever read. They give visual examples and this makes the understanding more easy... If you want to please your customers please yourself with this book...
Rating: 5 out of 5
Loyalty of Marketing in e-commerce
I am a final student who major in Marketing in City University of Hong Kong. I have got a lot of learning insight from this book. This book give me an overview of different types of loyalty and how it can uses in the e-commerce. This book is divide into three parts. The introduction of eCRM, the eCRM customer loyalty business process and the eCRM customer loyalty infrastructure. Actually, I agree very much that loyalty is very important especially for e-business to encourage customer to repeat purchase. This book also give many technical support to those who want to build an e-business to their business. This book gives me a lot and I hope you also can find something insides it such as me!
Rating: 5 out of 5
Secure Loyal Customers
"Loyalty Marketing for the Internet Age offers managers a variety of ways to secure loyal customers and customer retention strategies. I found the end of the success stories, checklists and case examples extremely helpful. Similar Products
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Book Index