Let's Put Some Lipstick On This Pig? Practical and Innovative Insights for the Selling Professional

Author: Mark McGlinchey
List Price: $18.95
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ISBN: 0972807608
Publisher: Business Management Solutions, Inc. (28 January, 2003)
Sales Rank: 724,597
Average Customer Rating: 5 out of 5

Customer Reviews

Rating: 5 out of 5
Highly recommended for all sales professionals
When I bought this book, I had just finished reading an installment Mr. McGlinchey's column Sound Sales (which a friend passed along to me) and thought he might have a pretty good idea of what it really takes to be successful in sales. I was pleasantly surprised (and very impressed) with the content of this book. This guy knows his stuff!! I have already started spreading the word to my company's sales force to buy this book. The most enjoyable and enlightening sections were Life Plan and Prospecting. This is worth investing of few hours to read.

Rating: 5 out of 5
A Clear Roadmap to Sales Success
Too many so-called sales instructional books are long on motivational material but short on strategies and tatics that are mandatory in a successful sales career. "Let's Put Some Lipstick on this Pig?" provides a clear road map to sales success that I haven't seen demonstrated in such an organized and succinct manner. The book includes sections on self focus and awareness, the stages of a buying cycle, effective sales tactics and real world examples of sales successes and failures. I would strongly recommend it to anyone that is determined to improve their sales profession.

Rating: 5 out of 5
Great ideas
As a sales manager I am always looking for sources of new ideas on how to improve my teams performance. Mark McGlinchey's "Let's Put Some Lipstick on This Pig" is just one of those sources. His chapters on Managing the Selling Cycle were excellent. His Five Zones of Selling have already proven to be extremely helpful to my reps in the field. In addition to the great ideas, Mr. McGlinchey's book also offers workbook type exercises with each chapter that allows the reader to personalize the information to their individual needs.

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