- The Benefits of Online Marketing
- Attracting Your Target Audience
- Create Effective Content
- Generate Free Advertising
- E-mail Marketing
- Building an Online Community
- Co-Branding Strategies
- Getting to the Top of the Search Engines
- Buying Traffic through Banner Ads
- Basics of Good Web Design
- Working with your Web Developer
This book is a quick read because there is no filler. It is an easy and entertaining read, that you will find yourself returning to time and again as a reference.
I like the way the author used case studies to add interest and humor to the book while providing justification for best practices it recommends.
Don't overlook this book because of its low price. It provides complete coverage and serves as an easy to follow "blueprint" for getting the maximum bang for the buck from your online marketing campaign.
This book will not steer you wrong.