Logistics & Fulfillment for E-Business : A Practical Guide to Mastering Back Office Functions for Online Commerce
Author: Janice Reynolds
List Price: $39.95
Our Price: Click to see the latest and low price
ISBN: 1578200741
Publisher: CMP Books (09 April, 2001)
Sales Rank: 120,499
Average Customer Rating: 4.5 out of 5
Customer Reviews
Rating: 1 out of 5
Not worth 1/10th of its price !
As a (non-IT) executive of an established brick & mortar retailer which is about to start selling online, I wanted to get a god practical understanding of the many issues related to e-commerce logistics. I threw away this book after wasting on it 2 hours, when I realized I still had not learned a single new thing.
The author's hands-on experience with the subject is clearly limited, and the writing style is that of a consultant: if you take away all the buzzwords and the high-level and over-used strategical concepts, hardly any content is left.
This book is probably a compilation of marketing information found on the top 100 websites that come up in Google if you search for "e-commerce logistics". You may find the book useful only if you work in IT and need an overview of what various software vendors have to offer in this area.
Rating: 5 out of 5
Profitable e-commerce regardless of the product or service
Logistics And Fulfillment For e-Business: A Practical Guide To Mastering Back Office Functions For Online Commerce is a straightforward instructional manual to the basic logistics of designing, managing, and running an efficient model for profitable e-commerce regardless of the product or service being offered. From outsourcing technology; to dealing profitably with shipping costs (including the pros and cons of USPS versus other package shippers); to handling customer relations in e-Business; and much, much more, Logistics And Fulfillment For e-Business is a handy, user friendly, "how-to" reference with invaluable, practical advice for any merchant or entrepreneur setting up an e-storefront to supplement (or replace) a traditional brick-and-mortar based commercial operation.
Rating: 5 out of 5
The Author Understands the World of Multi-Channel
I bought another one of the author's book a few days ago and felt she had hit that technology right on the head so I decided to try her logistics and fulfillment book. I wasn't disappointed. I had basically given up trying to find a good book on logistics and fulfillment -- no one seemed to really understand the complexities of the multi-channel world. This book not only deals with Internet based companies, it gives the reader the information necessary to integrate an online business with traditional channels. It provides complete knowledge of how goods flow from the initial source all the way to the customer's premise. The author explains how to reach the ultimate goal of a state-of-the-art logistics and fulfillment operation. The book details how to determine in real time the sales data, warehouse inventory, production plans, and shipment schedules as an order traverses the value chain. There is even a detailed explanation of the tools need to crunch the necessary numbers into some form of reliable forecasting.
The author really understands that the success in the world of multi-channel requires a well-defined business model and the tight integration between legacy and online applications and systems, specifically in the areas of product category, customer, order, distribution, fulfillment, data, and operational management. While the book does point out that logistics and fulfillment is no easy task, it also explains that optimal logistics and fulfillment is achievable and the end result will make all the effort and money spent worthwhile.
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Book Index