Linda Radke's Promote Like a Pro: Small Budget, Big Show

Customer Reviews

Though geared primarily for self-publishers, this diamond of a publicity guide should be required reading for almost anyone with a service or product to promote. Insiders in print media, broadcasting and public relations donate their expert marketing advice in concise, reader-friendly chapters. Radke, herself a book publisher, tells authors how it is: You've got to dress your book for success, and that means investing in a catchy title and cover design...distributors are a must...media kits can't work miracles...start marketing early or suffer long. Readers learn that journalists are suckers for tie-ins to newsy themes, such as Black History Month, as well as "hometown kid makes good" angles. The book details do's and don't on winning the media's attention and landing a review. Other techniques described in the book include public speaking to promote a product, cold-calling potential customers and finagling free radio and TV coverage. One contributor focuses on promotional websites, explaining their limitations and the necessity of buying search-engine placement. Chockfull of practical advice and step-by-step instructions, Radke's guide gives would be promoters the real stuff.

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