MANAGING QUALITY : THE STRATEGIC AND COMPETITIVE EDGE
Author: David A. Garvin
List Price: $35.00
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ISBN: 0029113806
Publisher: Free Press (08 February, 1988)
Sales Rank: 341,450
Average Customer Rating: 5 out of 5
Customer Reviews
Rating: 5 out of 5
Comprehensive, Brilliant, Practical, Useful
I was surprised to find that no one had written a review for this book. I came across it while writing my thesis for MBA on the subject of quality. This book is an extension of his McKinsey award winner article in HBR. Garvin expounds that there are 8 dimensions of quality, such as reliability, aesthetics, durability, etc. He begins by explaining different definitions and perceptions of quality; for example, engineering has a different definition than marketing, which in turn has a different interpretation than manufacturing. Through case study comparison of Japanese and American companies he demonstrates how quality management impacts the end product and profitability. Although, it is less engineering/statistical than the works of Juran and other quality gurus, Managing Quality is probably the most comprehensive book on quality; ideal for a manager/executive. Garvin's research is exhaustive; his writing style lucid. Similar Products
Quality Is Free: The Art of Making Quality Certain
JURAN ON QUALITY BY DESIGN : THE NEW STEPS FOR PLANNING QUALITY INTO GOODS AND SERVICES
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