Marketing Your Services : For People Who Hate to Sell
Author: Rick Crandall
List Price: $18.95
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ISBN: 0071398716
Publisher: McGraw-Hill Trade (10 October, 2002)
Sales Rank: 40,410
Average Customer Rating: 4.6 out of 5
Customer Reviews
Rating: 5 out of 5
Relationship building & consultative marketing approach
I launched a successful graphic design business using dozens of the marketing approaches that fill Rick Crandall's book. Six years later I re-located, re-read the book, and started all over. Hundreds of tried and true strategies for getting your offering "out there" are well-organized in the various chapters of the book. There are lots of good real-life examples and something for everyone. Rick points out that when buying services, people don't reallly know what they're getting until the service has been provided. Potential customers must decide to hire you based on trust. Therefore, relationship building is critical to marketing intangible services, and the consultative marketing approach Rick advocates shows the customer you have their best interests at heart. I still refer to the book often and share relevant strategies with clients developing their own businesses.
Rating: 3 out of 5
Not so cool
I read this book after being promoted to Product Manager. I was hoping to get more insight and do my job better, but it was too poor in some aspects.
The book is good, but not so good, unless you haven't heard of marketing before.
Anyone with a little imagination could come up with the ideas showed in the book.
I guess it is aimed at people with personnal business and offering only services like lawyers. It is very usefull for independent consultants. I am a consultant, but work for a company, so it didn't help too much. If you work for a company, then don't waste your time and money.
Rating: 5 out of 5
GREAT book!
I was surprised by this one. I expected fluff but instead got practical ideas and tested methods and lots of colorful stories to bring it all to life. I highly reccomend this one.... Similar Products
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