Marketing Research: Within a Changing Information Environment w/Data Disk Pkg
Author: Joseph F. Hair, Robert P. Bush, David J. Ortinau, David Ortinau
List Price: $140.25
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ISBN: 0072538392
Publisher: McGraw-Hill/Irwin (19 April, 2002)
Sales Rank: 557,716
Average Customer Rating: 5 out of 5
Customer Reviews
Rating: 5 out of 5
Great way to learn Marketing Research
I used this book along with a Marketing Research class at Drake University. The text clearly explained the principles of marketing research and provided real-life examples. I highly recommend this book to anyone involved with Marketing. Similar Products
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Book Index