Marketing W/Student CD-ROM and PowerWeb
Author: Michael J. Etzel, Bruce J. Walker, William J. Stanton, Michael Etzel, Bruce Walker
List Price: $98.70
Our Price: Click to see the latest and low price
ISBN: 0072553723
Publisher: McGraw-Hill/Irwin (29 May, 2003)
Sales Rank: 987,457
Average Customer Rating: 4 out of 5
Customer Reviews
Rating: 4 out of 5
Not bad reading
I got this book for my Marketing 101 class and is not that bad. It used real like cases of all sorts of companies to explain the concepts outlined in the book. I personally am not a fan of reading, especially for school, but this book is pretty good. The only reason it doesn't get 5 stars is because I HAD TO buy it.
Rating: 4 out of 5
Its a very good book with power to let me understand
It has very good chapters. Cases are related to real life with topics about actual companies and their marketing strategies.This book contains the best knowledge for a biggener Similar Products
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Book Index