Marketing of High-Technology Products and Innovations
Author: Jakki Mohr
List Price: $95.00
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ISBN: 0130136069
Publisher: Prentice Hall (15 January, 2001)
Sales Rank: 85,181
Average Customer Rating: 5 out of 5
Customer Reviews
Rating: 5 out of 5
Very interesting book
It has a very good approach about how to plan a marketing strategy in high tech enviroments.
Rating: 5 out of 5
Well balanced book
What impressed me the most about this book is the right balance of theoretical discussions and practical examples. The idea of including "views from the trenches" is just way too good. This book helped me conceptualize all the experiences that I have gathered in the past five years in the high-tech industry. This is an excellent read for people who are exclusively focused on marketing (product marketing / product management, etc) or for people who are in other functions, but want to understand the basics of high-tech marketing
Rating: 5 out of 5
The best text on the marketing of high technology
Mohr's text is a good overview of industry practice, mixed with theory on marketing and the diffusion of innovations. This text is a huge step forward for the discipline. As I see the field of electronic marketing evolving, I think we will see material about the Internet moving into mainstream marketing courses. What will remain in the specialized electronic marketing course is the intersection of marketing with the cutting edge of technology. Mohr's text makes me feel much better prepared for this evolution. Similar Products
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