Marketing and The Internet

Author: Eloise Coupey
List Price: $84.00
Our Price: Click to see the latest and low price
ISBN: 0130169757
Publisher: Prentice Hall (15 January, 2001)
Sales Rank: 957,696
Average Customer Rating: 5 out of 5

Customer Reviews

Rating: 5 out of 5
Great New Internet Marketing Book
I recently purchased this book and have found it to be extremely helpful in understanding the intersection of marketing and the Internet. I am a computer engineer trying to better comprehend the world of business. This book provides both theoretical and practical insights that have been extremely useful. The book is very well written in a style that is accessible to an outsider, yet covers the topics in significant depth.

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