Marketing: Connecting with Customers (2nd Edition)
Author: Gilbert D. Harrell
List Price: $63.35
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ISBN: 0130334944
Publisher: Prentice Hall College Div (22 August, 2001)
Sales Rank: 670,399
Average Customer Rating: 4.05 out of 5
Customer Reviews
Rating: 4 out of 5
Helpful in Learning Marketing
I purchased Harrell and Frazier's book, Marketing: Connecting with Customers, for my college marketing class. For the most part, I think this book did a good job at presenting the material. The best features were the excellent real life examples and websites corresponding to the material being presented. The book also has definitions which were highlighted in the margins and chapter summaries which were very helpful for reviewing for test. Also, the book did a fairly good job at making the concepts it presented understandable through the use of real life examples, charts, graphs, and pictures. I think this is a good book for presenting marketing concepts; however, because I am an accounting major I will not be keeping the book.
Rating: 4 out of 5
Very easy to use and helpful.
This book, Marketing: Connecting With Customers, is the required text for my Marketing class. I have found it to be very helpful and easy to understand. The reading is not very confusing and they explain things very well. I also like the way they use a lot of present day examples that help you to apply what you are learning. The definitions in the margins are also very helpful when studying. The figures and illustrations are easier to use and understand than some of my other books. One of the best features in this book, in my opinion, is the "Connected: Surfing the Net" sections. This is a very good idea since more and more of our lives are spent on the internet. As I said before, this helps to apply what we have learned to the real world. The Career Tips and Summaries at the end of the chapter are also very helpful. Overall, I would have to say that this book is very good and easy to understand.
Rating: 2 out of 5
DON'T WASTE YOUR TIME
By far, this is one of the worst "academic" books I have read in my four years as a college student. Harrell and Frazier's use of misappropriate and ethnocentric examples detract from their attempt to teach. Similar Products
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