Marketing for Hospitality and Tourism (3rd Edition)
Author: Philip Kotler, John R. Bowen, James C. Makens
List Price: $99.00
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ISBN: 0130996114
Publisher: Prentice Hall (10 July, 2002)
Sales Rank: 399,225
Average Customer Rating: 5 out of 5
Customer Reviews
Rating: 5 out of 5
wow!
The layout and format of this book was very easy to follow!
Rating: 5 out of 5
Great for Marketing Beginners
Kotler's Marketing for Hospitality and Tourism helps marketing beginners and people that are getting into the hospitality business. It demonstrates basic knowledge that can be applied to the business, great tool for working!
Rating: 5 out of 5
Excellent for students worldwide
As a lecturer in South Africa I found the inclusion of so many examples from MacDonalds and other international franchises useful to explain the examples to the class. As usual anything the Kotler writes is easy to put across to my students entering the hospitality industry. Well done! Similar Products
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Book Index