Marketing Models
Author: Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy
List Price: $55.00
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ISBN: 013545641X
Publisher: Prentice Hall (24 April, 1995)
Sales Rank: 72,288
Average Customer Rating: 3.25 out of 5
Customer Reviews
Rating: 2 out of 5
Very specific and low practice
The contents are very interesting , however are usefull only if one has a strong quantitative skill.
On the other hand, the book has only a small quantity of examples and I am not sure if it can really be applied in the "real world"
Rating: 5 out of 5
A PhD thesis rather than a primer? NOT!
This book turned out to be *exactly* what I was looking for -- a mathematical reference for my coaching practice in quantitative marketing. Highly recommended!
Rating: 1 out of 5
A PhD thesis rather than a primer
As a Chicago MBA and serious quant-jock, I eagerly anticipated reading this book on quantitative marketing models. However, I was deeply dismayed to find the book had the plodding, theoretical and pedandtic pace of a PhD thesis, and a poorly edited one at that. The models are given no business context, and quickly veer into advanced (and poorly explained) mathematical formulae. By the end of the fourth chapter, I had given up on this book. I would sell it used, but I would not want to inflict it on any other reader. Similar Products
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