Marketing Strategy and Uncertainty
Author: Sharan Jagpal
List Price: $71.95
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ISBN: 0195125738
Publisher: Oxford University Press (January, 1999)
Sales Rank: 461,159
Average Customer Rating: 4.5 out of 5
Customer Reviews
Rating: 5 out of 5
Marketing Strategy and Uncertainty
This is a very nice collection of highly useful (in my Market Analysis profession) thoughts. Unlike other non-theoretical marketing text books, it helps me develop useful thinking. I had difficulty analysing the real world marketing data, such as reactions of retailers to actions by manufacturers in selling prices. All those actions - reactions can be, as the author suggests, described in beautiful mathematical equations, and , then, I would be able to marerialize something like Computorised Simulation model. I wanted say a big Thanks to the author.
Rating: 4 out of 5
Marketing Strategy & Uncertainty
This book is very insightful and provides great examples and formulas to prove each theory. I would recommend this book to anyone interested in pricing of products; however, you must be familiar with calculus in order to make use of the formulas in this book. Similar Products
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