Marketing Research: An Aid to Decision Making
Author: Alan T. Shao
List Price: $95.95
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ISBN: 0324074506
Publisher: South-Western College Pub (29 August, 2001)
Sales Rank: 1,206,463
Average Customer Rating: 5 out of 5
Customer Reviews
Rating: 5 out of 5
GREAT BOOK !
That's one of the best books on marketing research with a simple approach. Subtitle reads "An aid to decision making". But not only to decision making but also to everybody who wants a quick understanding of marketing research. The only thing to say the writer is "thank you" as it has such a simple but powerful approach to marketing research. I am teaching marketing for 10 years and this is one of the simplest book I have ever seen on this mattter. Some special chapters on reliability and validity and internet are unique features of this book. You can be a marketing research instructer or a marketing research student, if you want to know marketing research, just get this book ! Similar Products
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