Marketing With Infotrac

Author: William G. Zikmund
List Price: $122.95
Our Price: Click to see the latest and low price
ISBN: 0324112874
Publisher: South-Western College Pub (June, 2001)
Sales Rank: 1,703,655
Average Customer Rating: 3 out of 5

Customer Reviews

Rating: 3 out of 5
updated to include the internet
This book is little changed since edition 5. There were some minor updates to case example to correct "dated" material. There are now references to internet marketing and drug marketing. This book is not worth the addtional cost over edition 5. The CDROM is a nice touch for those who like a multimedia experience.

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