Marketing (Seventh Edition)
Author: Charles W., Jr Lamb, Joseph F. Hair, Carl D. McDaniel, Glenn D. Owen
List Price: $125.95
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ISBN: 0324147988
Publisher: South-Western College Pub (January, 2003)
Sales Rank: 990,786
Average Customer Rating: 4.5 out of 5
Customer Reviews
Rating: 5 out of 5
Excellent
An excellent book that introduces us to Marketing concepts with the help of various real-life examples. I didn't feel like I was reading a textbook for my class at all. Rather, I felt like I was reading an interesting magazine. I would definately recommend this book. It is awesome!
Rating: 5 out of 5
Very useful for school
I am using it for my thesis on the Music Industry and I find it helpful. 4 P's are so well explained.
Rating: 5 out of 5
A very nice improvement on the 4th Edition
This comprehensive revision of the last edition shows real improvements. Two new chapters are included on Competitive Intelligence and One-to-One Marketing. Both are welcome additions. The Internet chapter is on-line since it would be futile to try and publish on paper about a subject that changes daily. There are severeal references to internet subjects and even some of these do not exist anymore. The books design has been modernized and the cases and real-world stories are very up-to-date. I use this text to teach a Marketing Certificate program at UCSB Extension to International students and they find it very understandable and stimulating. Similar Products
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