Managing for the Short Term : The New Rules for Running a Business in a Day-to-Day World
Author: Chuck Martin
List Price: $27.50
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ISBN: 0385504357
Publisher: Currency (21 May, 2002)
Sales Rank: 119,269
Average Customer Rating: 4.73 out of 5
Customer Reviews
Rating: 5 out of 5
Book far better than the title
I almost didn't read this book because of the title, but being a big fan of Martin's previous books, I gave it a try anyway. Good move, as it turns out. The title can be deceiving because the book is REALLY about tying the short and the long term together. It shows how to make what sometimes seem to some of us like meaningless day-to-day activities at the office fit within an organization's strategy.It really brings home for me the major disconnect inside organizations, from what executives pronounce vs. what managers hear. It shows how to close those gaps by getting execs to spend more time inside the company, with the managers!
You can't get more practical than this. There must be a hundred managers quoted about how they run their departments and their companies (as well as themselves).
It's great to get a book that rather than being filled with ponderous theories, is filled with practical insight from executives and managers on the front lines - these are the guys who are really doing it and makes it a great read.
Rating: 5 out of 5
Every manager should read this book!
What is the good of a long term business strategy if you are not executing each and every day? Chuck Martin's pragmatic lessons are refreshing and essential to ROI-focused managers. I especially enjoyed the comprehensive discussion about the communications gap between management and the rest of the organization, as well as the success stories in bridging this gap for immediate gains in productivity and profit. I like the research, which gives the stories and lessons real teeth. In a time of mediocre business books, I believe that this is a must read.
Rating: 5 out of 5
Right On The Money
This guy has obviously been there and done what he's talking about. Which is a refreshing change to so many books written by authors who can write but don't do it. (Like being a marriage consellor without having ever actually been married - if you get my drift) Chuck Martin has experinced what it's like out there, managing in the current marketplace and what must be done to succeed. Read it and follow. You might get accused of having an attidude problem by your less action oriented colleagues as you cut though the clutter and focus on results - but who wants to hang out with those guys anyway. They're part of a bygone era of corporate politics. Similar Products
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