Mastering Guerrilla Marketing : 100 Profit-Producing Insights That You Can Take to the Bank

Customer Reviews

The best way I can explain what's in the book is to say that this 250 page book breaks down the Guerrilla Marketing process into 100 small steps or components. Each step has a particular insight (the insight is always in italics) that is the central focus and the author spends 2 pages explaining this insight.

For example - insight # 25 is about telemarketing. The author explains that 20% of any sales organization brings in 80% of the sales and suggests that the rest of the organization could benefit by using the scripts from these highly successful group of people. Six ways to make a telemarketing call successful are outlined along with the telemarketing strategy that guerrilla marketers can follow.

Although these insights are not that deep and the material surrounding the insights not that revolutionary, almost everything in this book has been known to work if implemented correctly. This book is best used in conjunction with the other books in the Guerrilla Marketing series. As with the other books in this best selling series, the price is so low that you can't lose buying this book.

The only downside to this book is its weak coverage of Guerrilla Marketing insights relating to the Internet. Of the several books I own by the same author, I see the same trend in all of them. Since most of these books were written before the Internet took off, any coverage seems more like an afterthought and not really integrated with the rest of the material. Other than that, I can sincerely say that this book provides great value for the price. Good luck with your Guerrilla Marketing plans!

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