Marketing Research : The Impact of the Internet
Author: Carl McDaniel, Roger Gates
List Price: $111.95
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ISBN: 047000357X
Publisher: Wiley Text Books (04 April, 2001)
Sales Rank: 1,353,005
Average Customer Rating: 5 out of 5
Customer Reviews
Rating: 5 out of 5
GREAT BOOK
Just a great book for beginners. Not only easy to understand but also easy to teach. All marketing research topics are covered with a great skill. Colorful pages makes the book lovable compared to many other serious looking marketing research books. Similar Products
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