Marketing Your Consulting and Professional Services
Author: Dick Connor, Jeff Davidson
List Price: $39.95
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ISBN: 0471133922
Publisher: John Wiley & Sons (September, 1997)
Sales Rank: 60,880
Average Customer Rating: 4 out of 5
Customer Reviews
Rating: 5 out of 5
Offers Insightful Marketing Advice
This book is about as good as it gets. It lays out a very fundamental way of approaching marketing for professional service firms. I found it easy to follow, although the language sometimes was a bit stilted. This is the third edition of this book, so the authors have had plenty of time to hone and refine their insights. I like the fact that there were many, many chapters, but each of them relatively short. This fits my style of getting through a book these days, because often I can only reach for a few pages at a time.
Rating: 3 out of 5
You can find everything everything inside
Ideas, ideas and ideas. Thats what the book lack. It attempts to provide a blueprint of how to market a professional service company, without giving much useful ideas on how to do it, and more lacking is how to implement the few ideas it provides. Will be useful for planning, and not ideas generation. Similar Products
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Book Index