Masterminding the Store: Advertising, Sales Promotion, and the New Marketing Reality (National Retail Federation Series)
Author: Donald Ziccardi, David Moin
List Price: $27.95
Our Price: Click to see the latest and low price
ISBN: 0471139106
Publisher: Institute of Electrical & Electronic Engineer (January, 1997)
Sales Rank: 45,968
Average Customer Rating: 3.33 out of 5
Customer Reviews
Rating: 5 out of 5
Good overview of the ad business.....
If you are new to the advertising business or are interested in breaking into advertising then this book gives a great overview of the industry. The case studies that are prevelent throughout the book are very useful in helping to understand the basic concepts of the advertising business.
Rating: 1 out of 5
what a waste of money!
don't bother with this book. I found the title to be misleading to say the least, it is more an autobiography about an ad exec. Or, an introduction to advertising for high school students, using examples and photos. I had to make an effort to get through it and finally gave up about a third of the way in. who rated this 4 stars??? the author?
Rating: 4 out of 5
A book essential for our times.
This book has been invaluable in revamping the entire marketing division of my company. Hats off to the inspirational, engaging, information anecdotes. Informative and entertaining. A real hands-on approach to the art and science of marketing! Similar Products
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