Making Technology Investments Profitable: ROI Roadmap to Better Business Cases

Author: Jack M. Keen, Bonnie Digrius
List Price: $49.95
Our Price: Click to see the latest and low price
ISBN: 0471227331
Publisher: John Wiley & Sons (08 November, 2002)
Sales Rank: 6,337
Average Customer Rating: 5 out of 5

Customer Reviews

Rating: 5 out of 5
Raises the bar in business case development
I have a pile of books that address the same subject and would not have picked this one up if a colleague had not persistently badgered me into reading it. Instead of yet another tome on business cases, ROI and value, I discovered what to me is the absolute best book on the following three areas:

(1) business case development - the authors shine here by showing how to craft a realistic business case that does look at the important factors and benefits. More importantly, you're shown how NOT to write a business case, and common problems with too many business cases that are presented (and all-too-often accepted). This aspect of the book alone raises the bar in business case development.

(2) properly computing ROI that is real - in many organizations ROI is a forbidden word and NPV used instead. One reason for this is it's rarely computed correctly. Before reading this book I used ROI as a quick and dirty gage, but always looked to NPV as the deciding factor when exploring the feasibility to a project or solution. The way the authors expose fallacies of improper ROI computation, and how to avoid them is invaluable, and will restore credibility to ROI as a realistic indicator.

(3) assuring value - the VALUE-on-Demand approach the authors propose is a straightforward method for evaluating, selecting and prioritizing projects. This methodology has no flaws that I can find, and will add structure, clarity and process to governance.

Regardless of your experience, there is much to learn from this book. It can serve as a company 'how-to' guide and standard as is with little-to-no tailoring, and represents the best book I own on business case development and determining ROI. It's also one of the best books on establishing a viable governance program I've read.


Rating: 5 out of 5
A MUST in this environment for any technology vendor!
I have heard of Jack Keen and his ROI work at notable companies like PeopleSoft and Oracle where his methodologies apparently have paid off well at those companies and at others. He has long had a web site but its exciting to see his methodologies carefully described in this book and where it is easy to understand and implement. Our sales teams have quickly come up to speed on his methodologies and his ROI tool and are now able to present more compelling business cases to prospects. Engaging prospects in lively discussions about their needs and concerns is a big part of the book and it certainly has paid off well for us as we have clearly decreased our sales cycles by better putting ourselves in our prospects' shoes and more clearly understanding their needs. The result is more effective selling!


Rating: 5 out of 5
A must have on every IT manager desk
Have you ever been in situations where you are asked to implement some project and all that back it up are some fuzzy logics?
Discussion is going nowhere because no one is able to get beyond gut feel to show real benefits?

Well, I had. And until I encounter this book, it was a struggling process.

This book's step by step method make it all clear how to justify a project, what are the right question to ask, how to get people all aligned. Suddenly a framework appears, a road map indeed that guides all the discussions and leads to conclusion.

The best I like about it is how to get from intangible to tangible. From just premise to prove. How you can justify user request that goes "We want this system because it improve our efficient". "Yeah right, so does dozen others that want to get implemented"

Get this book.

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