Media Training 101 : A Guide to Meeting the Press
Author: Sally Stewart
List Price: $24.95
Our Price: Click to see the latest and low price
ISBN: 0471271551
Publisher: John Wiley & Sons (19 September, 2003)
Sales Rank: 22,521
Average Customer Rating: 5 out of 5
Customer Reviews
Rating: 5 out of 5
Packed with Knowledge!
This book gives you the essentials about dealing with the media, starting with interviews and calls from reporters. Sally Stewart, former journalist and PR practitioner, delivers the nitty-gritty. Her advice to recognize reporters' financial and emotional pressures is particularly useful. Reporters have two clear priorities, she says, to write good stories and to go home. If you want their good will, try a little respect, she suggests, although she displays considerable cynicism and negativity about them. Her lessons include getting reporters to pay attention and which reporters to contact and how, be it by phone, e-mail or fax. Stewart tells you how to deal with unexpected calls from the press, and how to decide whether or not you want to be part of a story. If you do, here's how to make the most of it. And if you don't, this book tells you how to extricate yourself, if possible. Along the way Stewart explains how to dress for a television appearance. If this paragraph mentions any core skill you don't already have, we have a newsflash for you: get the book.
Rating: 5 out of 5
Don't meet the media until you have read this book
I highly recommend Media Training 101. Every one needs media training- and this book is a great place to start. Wonderful tips and guidlines for the beginner and the pro. I urge you to buy this book before you even start your PR campaign.
Rick Frishman- author "Guerrilla Publicity" and "Guerrilla Marketing for Writers" Pres. of Planned TV Arts www.plannedtvarts.com and www.rickfrishman.com
Rating: 5 out of 5
Praise from the public relations frontline
This book is the best guide to media training I've seen to date. By dispensing with the war stories that bog down many books of this type, "Media Training 101" focuses instead on practical solutions. Ms. Stewart's strategies and tactics are similar to ours, but she provides new ways to engage even the most challenging public relations clients. Thank you. Similar Products
Full Frontal PR: Getting People Talking about You, Your Business, or Your Product
Keeping the Wolves at Bay: A Media Training Manual
How to Make the Most out of Every Media Appearance
Successful Spokespersons Are Made, Not Born: How to Control the Direction of Media Interviews & Deliver Winning Presentations
Book Index