Managing Technological Innovation
Author: John E. Ettlie
List Price: $64.95
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ISBN: 047131546X
Publisher: Wiley Text Books (28 February, 2000)
Sales Rank: 431,102
Average Customer Rating: 4 out of 5
Customer Reviews
Rating: 4 out of 5
No Silver Bullet
Anyone spending this much on a paperback text knows the title is not to be interpreted literally. Instead, John Ettlie provides an assortment of case studies organized in a decent syllabus. He includes extensive qualitative data and references in the case studies, and its up to the reader to extrapolate to his/her problem. Ettlie proposes a few R&D principles and alerts the R&D manager to potential traps and opportunities regardless of his/her field. This is not a text on business plan writing or R&D project management. Similar Products
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