Mastering the Digital Marketplace : Practical Strategies for Competitiveness in the New Economy
Author: Douglas F. Aldrich
List Price: $40.00
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ISBN: 0471345466
Publisher: John Wiley & Sons (24 September, 1999)
Sales Rank: 27,543
Average Customer Rating: 4.15 out of 5
Customer Reviews
Rating: 5 out of 5
Aldrich's ideas help you escape traditional 1980s paradigms.
As an executive recruiter I work in an industry where many still operate under archaic concepts and attitudes. Aldrich's book made me realize the importance of preparing for a digitally-focused marketplace."Mastering the Digital Marketplace" is a comprehensive and fresh look at the fundamental principles and concepts that any middle or senior level manager must incorporate to succeed in the new millennium.
I thought the book included many interesting case studies that bore relevance to any business or industry. Aldrich did a fine job of explaining the changing dynamics that will force us to rethink our decisions on strategy and planning. And I didn't feel bogged down in techno-language even though the book is filled with detail and analysis.
As Aldrich stated, the future marketplace is "definitely a revolution not an evolution," and I strongly encourage any executive to make this book a must read. It certainly has opened my eyes to the possibilities, and I believe will help my business grow rather than become a 21st century casuality of the digital reformation.
Rating: 5 out of 5
Finally a long-term strategic approach to the digital econ.
Doug Aldrich highlights the fact that the digital economy is much more than just eCommerce or eBusiness, it is a revolutionary force that will alter the ways in which companies compete and collaborate to a degree never seen before. Many leading experts today point to symptoms of the change wrought by the new economy, but few have taken the time to understand the root causes as Doug has done here. Thought-provoking discussions around melding traditional containers and digital content, the time-value proposition, and an array of additional factors and forces - from transaction costs to the role of brands in the new economy - take the reader through forming a frame of reference for thinking about the new economy all the way to understanding the steps executives must take to transform their organizations into fast, nimble, proactive companies which are fully prepared to excel in the new marketplace. In summary, an interesting, engaging and relatively easy to read handbook for business executives interested in leading the companies of the future.
Rating: 5 out of 5
Goodnight Funny Man
Doug Aldrich, the author of this book, passed away on December 26, 2003. He will be missed by all that knew him.
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