Making Dough : The 12 Secret Ingredients of Krispy Kreme's Sweet Success
Author: Kirk Kazanjian, Amy Joyner
List Price: $24.95
Our Price: Click to see the latest and low price
ISBN: 0471432091
Publisher: John Wiley & Sons (17 October, 2003)
Sales Rank: 21,091
Average Customer Rating: 4.25 out of 5
Customer Reviews
Rating: 5 out of 5
Amazing formula
The great thing about Krispy Kreme is they've taken a simple formula and turned it into marketing gold. This book does an excellent job of showing how they've done it. While a lot of it seems like common sense on the surface, as the book shows, the company has executed these strategies brilliantly. One of the most entertaining business books I've read in a long time.
Rating: 5 out of 5
The Krispy Kreme Story
Fascinating look at an American original. While the book talks about how the famous doughnuts are made, the real story is how this incredible company has been so successful at something as simple as selling doughnuts. It will be of special interest to those looking for the secrets to effective marketing and PR. The book is well written and fun to read.
Rating: 5 out of 5
Good Old Fashioned Advice From an American Icon
You don't have to be a fan of Krispy Kreme to enjoy this book. While I found the stories about the company to be entertaining, I enjoyed the business lessons even more. It's amazing how everything the company does is so carefully calculated. The book is full of good insights that can truly apply to businesses in almost any industry. Similar Products
Trading Up: The New American Luxury
On Target: How the World's Hottest Retailer Hit a Bullseye
Pour Your Heart into It : How Starbucks Built a Company One Cup at a Time
The Wal-Mart Decade: How a New Generation of Leaders Turned Sam Walton's Legacy into the World's #1 Company
Guts! : Companies that Blow the Doors off Business-as-usual
Book Index