Marketing Decisions for New and Mature Products (2nd Edition)
Author: Robert D. Hisrich, Michael P. Peters
List Price: $75.00
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ISBN: 0675206472
Publisher: Prentice Hall (April, 1991)
Sales Rank: 572,920
Average Customer Rating: 5 out of 5
Customer Reviews
Rating: 5 out of 5
Very practicle book
I use this as a text in my lecture series for students in Product Management. This is one of the finest books in this subject. I need the instructors manual to organise my lecture programe in a better manner.
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