Marketing Strategy

Author: Steven P. Schnaars
List Price: $27.95
Our Price: Click to see the latest and low price
ISBN: 0684831910
Publisher: Free Press (17 November, 1997)
Sales Rank: 174,791
Average Customer Rating: 4 out of 5

Customer Reviews

Rating: 3 out of 5
Informative but boring reading.
There is a lot of good information, but it is slow reading.

Rating: 5 out of 5
EXCELLENT introduction to marketing strategy
Schnaars book is very well written, and as such, is easy to read and comprehend. Not to be confused with simplistic, the book covers most of the major themes in marketing strategy, and places them in historical perspective. It does, however, neglect the analytical aspects of market analysis and strategy formulation.

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