Managing Enterprise Content: A Unified Content Strategy

Author: Ann Rockley
List Price: $39.99
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ISBN: 0735713065
Publisher: New Riders (17 October, 2002)
Sales Rank: 13,090
Average Customer Rating: 4.61 out of 5

Customer Reviews

Rating: 2 out of 5
Misleading title...really unifed content creation
I was disappointed that the book was really focused on how to create reusable elements that go into product information such as data sheets, marketing collateral, technical support, etc. It focused on auditing the content, finding the reusability elements across departments, then designing an appropriate hierarchy on top of a content management system. It assumed that content drives the information architecture when in most applications it is the business processes that drive the architecture. It ignored the majority of enterprise content like email, word docs, design specs, forms, etc. that make up the real information content of the enterprise.

If you are someone who creates lots of documentation deliverables in paper, electronic and web formats and need to get costs under control, this is probably a good book. If you are considering a Content Management System to better manage a number of business processes and all the documents that make them go, this is a poor choice for those efforts.


Rating: 5 out of 5
Content Management Made Simple
Ann Rockley, in her book "Managing Enterprise Content", clearly demonstrates her infinite experience as a domain expert in the content management arena. Her book provides a comprehensive guide for effectively building a unified content strategy while differentiating content management technologies.

This book gives guidelines and concepts to follow for planning, developing, and implementing a successful content management strategy. It also identifies issues to be considered and provides a plan to identify an ROI for the project. There is something for everyone - authors of content, managers of content, and designers of the content architecture. The book is written in a well-organized manner and breaks each main topic of content management into its own part, enabling readers to easily follow the process. Within this one book, an entire strategy is laid out, along with recommendations for resources and tools.

"Managing Enterprise Content" is highly recommended for all organizations that truly want to understand the business benefits of managing the content life cycle.


Rating: 5 out of 5
A must for Content Management projects
This book is an absolute must for Content Management projects. It touches all of the important aspects: Technical, functional and process. There is something for all stakeholders in a EMS/CMS project.

Especially good about this book is that the parts that are not your direct job are still very readable, understandable and interesting. It provides valuable insights in other peoples jobs and reasoning.

Coming from the technical side and with a lot of experience in setting up systems and also information architecture and DTD design, for me this book contained several new insights and some very helpfull checklists.

I am in the middel of a CMS project now, but I wish I had read it sooner.



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