Marketing to Generation X
Author: Karen Ritchie
List Price: $14.95
Our Price: Click to see the latest and low price
ISBN: 0743236580
Publisher: Free Press (January, 2002)
Sales Rank: 653,571
Average Customer Rating: 3.5 out of 5
Customer Reviews
Rating: 5 out of 5
Eye opening
As a marketer, I was hoping to actually get some data and marketing insights out of this book. Very little of that was found, however, the book was geared towards explaining the psychology of Gen Xers and that actually made for more interesting reading...
Rating: 2 out of 5
Book Falls Into Trap Familiar to Baby Boomers
This book was a major disapointment and waste of time. Instead of providing interesting insights and data on young adults (25-35), the author instead decides to talk about her own generation, the Baby Boomers. As a child of Baby Boomers, I'm quite aware of the impact their perceptions had on me; however, this book focuses too heavily on the my parent's generation and how they influenced my generation. In my opinion, the author has fallen into a problem many Boomers have - a tendency for self-absorption and selfishness. When she does get to talking about the subject we are all interested in, the talk becomes a familiar litany of divorce rate statistics, overexposure to television and my generation's supposed cynical outlook on life. Skip the book and use the money to buy a meal for your favorite "Generation X'er" so that you can ask them the questions you're looking for. The results will be more accurate than anything in this book. Similar Products
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