Marketing to Moms : Getting Your Share of the Trillion-Dollar Market
Author: Maria T. Bailey
List Price: $24.95
Our Price: Click to see the latest and low price
ISBN: 0761563660
Publisher: Prima Lifestyles (22 October, 2002)
Sales Rank: 213,074
Average Customer Rating: 3 out of 5
Customer Reviews
Rating: 4 out of 5
A Good Piece for Moms
I liked this book and thought it made perfect sense to those of us who work on the Internet. If you are not sure what or who to market to this might be of help. Two others that are sure to make this one a better reference would be I Love My Life by Kristie Tamsevicius and Mommy-CEO, revised edition, by Jodie Lynn. I Love My Life will offer plenty of things that Maria often overlooks and Mommy-CEO covers parenting and family skills that both books leave out but are essential in working from home. All in all the three books make a great combination and are all excellent for the whole picture of motherhood, marketing and success for mom owned businesses.
Rating: 1 out of 5
Boring!
I've read every book on the topic and this is by far the most elementary. You don't need a degree in marketing to see the author has no experience or insight on this delicate market.
Rating: 2 out of 5
Marketing 101
I had great hopes for the new insights I'd get from this book, but it was like the author hadn't been to Marketing 101 and thought she'd figured out the virtues of direct marketing all by herself. Some interesting case histories and anecdotes, but was it worth the cover price? Similar Products
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