Manage Globally, Sell Locally: The Art of Strategic Account Management

Author: A. Lee Blackstone
List Price: $27.50
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ISBN: 0786303301
Publisher: McGraw-Hill Trade (01 August, 1994)
Sales Rank: 147,793
Average Customer Rating: 3.5 out of 5

Customer Reviews

Rating: 5 out of 5
Manage Globally
This book helped me better understand the relationship between sales and service. The real-life examples showed me the success that is possible when an account is strategically managed. I will use this my text book for strategic account management.

Rating: 2 out of 5
Material is dated with emphasis on HP way of doing business
Though the book was titled, "Manage Globally, think Locally,", the material often did not discuss global issues. Clearly, this was written with a local HP mentality, with little, if any, fresh ideas.

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