Marketing Corporate Image: The Company As Your Number One Product
Author: James R. Gregory, Jack G. Wiechmann
List Price: $29.95
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ISBN: 0844233072
Publisher: McGraw-Hill/Contemporary Books (January, 1999)
Sales Rank: 122,721
Average Customer Rating: 3.5 out of 5
Customer Reviews
Rating: 5 out of 5
Excellent research material
I am currently engaged in an MBA dissertation on the state of MBA programmes and found the case study on the MBA phenomenon in America exactly what I needed. The book clearly sets out the marketing of a service brand and contains many helpful hints that are not repeated in other texts. The book is easy to read without being superficial.
I look forward to reading other material by these authors.
Rating: 4 out of 5
"I found it to be well organized and helpful."
Many case studies throughout. Clearly written, easy to understand. Good interviews with other professionals like myself. It has been helpful in my business, I use it all the time.
Rating: 4 out of 5
Marketing Corporate Image by James Gregory
I found the material in this book to be very well organized and helpful. The case studies and interviews are of particular use in my business dealings. Similar Products
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