Marketing to American Latinos: A Guide to the In-Culture Approach
Author: M. Isabel Valdes, Isabel Valdes, Isabel Valdés
List Price: $54.95
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ISBN: 0967143934
Publisher: Paramount Market Publishing (01 June, 2000)
Sales Rank: 164,954
Average Customer Rating: 3 out of 5
Customer Reviews
Rating: 3 out of 5
There is more to it than is suggested
This book only begins to scratch the surface. It is well-written and covers some good points. Too expensive though.
At Hispanic Insight we look at the importance of understanding the consumer for your specific product but also looking at how your company will need to be managed to bring about the desired product or service for the consumer. Attitude brings change , not only knowledge. Good start but only scratches the surface. Similar Products
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Book Index