Marketing Communications: Integrated Theory, Strategy & Tactics
Author: James G. Hutton, Francis J. Mulhern, Jim Hutton, Dr. James G. Hutton, Dr. Francis J. Mulhern
List Price: $39.95
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ISBN: 0970910304
Publisher: Pentagram Publishing (01 January, 2002)
Sales Rank: 242,389
Average Customer Rating: 5 out of 5
Customer Reviews
Rating: 5 out of 5
A must have! It's the foundation for marketing planning.
As a marketing consultant and someone who has personally had the privilege to meet and work with Dr. James Hutton, I give my glowing endorsement for a well written and useful marketing manuscript. Dr. Jim Hutton is a professor of Marketing Communications and this book is geared for the classroom. However, business owners and professionals in all industries would do themselves justice by buying and reading this book. Similar Products
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