Meaningful Marketing

Author: Doug Hall, Sergio Zyman, Jeffrey Stamp
List Price: $24.99
Our Price: Click to see the latest and low price
ISBN: 155870681X
Publisher: Betterway Pubns (October, 2003)
Sales Rank: 15,700
Average Customer Rating: 3.8 out of 5

Customer Reviews

Rating: 5 out of 5
A must read for all business owners
I had fun reading MEANINGFUL MARKETING. It shoots down a lot of conventional wisdom regarding marketing and sales. My own copy is completely dog-eared and covered with highlighter. I certainly hope my competitors don't get a hold of this, since I plan to use a lot of what I learned!

Rating: 5 out of 5
Meaningful Marketing has a very readable style
It's designed to be dipped in and out of. It's easily digested in chunks. The combination of data based truth with "so what do you do about it" alongside - makes the book very practical. Some of the stuff will clearly challenge commonly held beliefs I'm sure, the emphasis on data makes it more likely readers will indeed challenge themselves. I don't know of anything else you can read that will have a more direct effect on your business success.

Rating: 5 out of 5
100 truths and 402 useful ideas
The impressively collaborative effort of Dough Hall (CEO of the Ohio-based invention think tank Eureka! Ranch) and Jeffrey Stamp (Vice President of Research & Development, Eureka! Ranch), Meaningful Marketing is a practical, "user friendly", resource book which offers the reader 100 truths and 402 useful ideas to improve marketing, and move more product with less expenditure. A one hour audio CD complements and enhances the presentation of insightful and useful ideas, as well as caveats to guard against common mistakes and misconceptions. Meaningful Marketing is a superb resource for anyone considering, studying, or employed in the complex business of commercial marketing regardless of the products or services involved.

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Book Index