Marketing for Dummies
Author: Alexander Hiam
List Price: $21.99
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ISBN: 1568846991
Publisher: For Dummies (02 June, 1997)
Sales Rank: 19,462
Average Customer Rating: 4.2 out of 5
Customer Reviews
Rating: 4 out of 5
A helpful basic marketing book
I have worked in marketing for many years and bought this book when I first started working in a marketing job. It was a refresher book for me after the marketing education I received. In general, this is a good basic "what is marketing?" book that I would recommend to a non-marketing person who wants to learn about marketing or else to someone who's just begun working in a marketing role.
Rating: 4 out of 5
Good book for students studying marketing
I bought this book to reinforce what I was tought in the classroom, and it did just that. It's a good overview of the marketing mix and never gets too technical. Great for students who are studying marketing in college.
Rating: 3 out of 5
Good for the Non-Marketer
"Marketing for Dummies" is the Marketing 101 of how-to books. It never gets very deep into any one area, and has lots of helpful tips in many different areas. While I'm not going to make a banner or awning for my office, and don't have the money for an all-out market research effort, I was reminded of the sorts of creativity and actions the competition can and does take.Good for the person who dabbles in marketing and can't afford a real, live PR/Marketer.
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