Managing in the New Economy (Harvard Business Review Book Series.)

Customer Reviews

With its balance coverage, Managing in the New Economy helps us sort out what is truly new about the new economy and what endures from the old. The articles are organized around important managerial issues, revealing how the dynamics shaping the new economy are changing both manager's priorities and the tools they use to make decisions. Part 1 addresses the principal issues of strategy, analysis and competition. In Part II, Magretta turns our attention to the new realities of leadership and organization. Part III brings these issues to life as three CEO's describe how their organizations are tackling the challenges of managing in the new economy.

With renowned contributors-from writers such as Michael Porter, C.K Prahalad, and Peter Drucker to business leaders such as Michael Dell-this invaluable collection explores the new mind-set executives in every industry must embrace in order to keep pace with the trends in technology, networks, knowledge, and globalization that are shaping the new economy.

Joan Magretta is a writer and consultant based in Cambridge, Massachusetts. She was the Harvard Business Review's strategy editor from 1995-1999, and the winner of the 1998 McKinsey award for the best HBR article of the year. Prior to joining HBR, she was a partner at the management consulting firm of Bain & Co.

Reviewed by Azlan Adnan. Formerly Business Development Manager with KPMG, Azlan is currently Managing Partner of Azlan & Koh Knowledge and Professional Management Group, an education and management consulting practice based in Kota Kinabalu, Malaysian Borneo. He holds a Master's degree in International Business and Management from the Westminster Business School in London.

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