Marketing Telecommunications Services : New Approaches for a Changing Environment (Artech House Telecommunications Library)
Author: Karen G. Strouse
List Price: $79.00
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ISBN: 158053015X
Publisher: Artech House (June, 1999)
Sales Rank: 107,833
Average Customer Rating: 5 out of 5
Customer Reviews
Rating: 5 out of 5
A book anyone in a new deregulated market should read !!!
Great analysis of the telecommunications industry in the new deregulated markets ! good ideas and many shared experiences from the companies that have gone thru this before. One of the few specialized books on marketing ! Would love to contact the author (her e-mail address in the book does not work) Similar Products
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